US media group Hearst Corporation is reportedly set to buy Kaboodle, an online community that allows shoppers to bookmark and discover products.

The move, according to the Wall Street Journal, will see Hearst using the site to tap into social shopping and attempting to engage its magazine readers in new ways.

This entry was posted on Sunday, September 30th, 2007 at 1:58 pm and is filed under eCommerce Site News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.